The old brand of shopping center was Polus Shopping Center. Franchise named Vivo bought building and right now it is called Vivo.

Right from the first look at the advertising banner for Vivo opening, I said to myself why didn’t they just rebrand it in a decent way? Name Vivo has nothing to do with Polus, it’s an pink logo that doesn’t resemble Polus at all. I instantly thought of rebranding Polus to Pollus It’s catchy and well known name in the city. I’ll just add one L to original name. Two L as the Roman numeral 2… Pollus 2. We will put this name in a simple logo, add new colours, since we are now Pollus, we will show brand in 2 colours. In addition building has also 2 floors, so it works out beautifully for us. Each colour will be on one floor. We will add a simple geometric pattern to it, which will enliven the colours. Everyone in Bratislava knows this shopping mall as Polus, as it has been until now. Now it is clearly new but with the similar feel and name. Customers will know that we have new shopping mall, but everyone will know which one since they know it for their whole life.